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One of the most recognizable images in our country and around the world, this landmark sits high atop the Hollywood Hills. It was originally constructed to promote a housing development at the base of the hill called “Hollywoodland,” and that’s just what the sign read. It was declared a historical landmark in 1973, but since it was not built to last, it was in need of significant repair. The Hollywood Chamber of Commerce spearheaded an effort to raise the money to fix the sign. Groups and individuals made pledges to have a letter of the sign repaired. Among those who gave $27,000 per letter of the Hollywood Sign were Hugh Hefner, Alice Cooper, and Gene Autry. Today you can see the famous sign from Hollywood and Highland, on a tour, or by driving up into the Hollywood Hills! For more information, please call the Hollywood Chamber at (323) 469-8311.